Website Copy Overhaul

01 — Project details

I delivered a comprehensive website copy overhaul. The goal was twofold: to maximize SEO value and to create content that is both highly readable and conversion-focused.

Each page was meticulously rewritten to align with the client’s objectives of improving search engine visibility and engaging potential patients with informative, accessible, and persuasive content.

02 — Creative process

My process began with an in-depth audit of the existing website to identify opportunities for improvement in tone, structure, and keyword optimization.

1. Research: Conducted extensive research into target audience needs and industry-specific keywords to ensure SEO relevance.

2. Content Strategy: Developed a tone that balanced professionalism with approachability, positioning Florida Spine & Disc as both expert and empathetic.

3. Copy Updates: Rewrote every page, focusing on clarity, engagement, and strategic placement of calls-to-action to drive conversions.

4. SEO Optimization: Incorporated relevant keywords seamlessly, optimized meta descriptions, and used internal linking to enhance search engine performance.

03 — Results

This comprehensive copy overhaul improved SEO performance while creating engaging, patient-focused content that drives inquiries, builds trust, and achieves key conversion goals.