Glad you asked!
Content marketing and marketing copy serve different but complementary roles in helping your business thrive.
Content Marketing is all about engaging, informing, and building trust with your audience over time. Think blog posts, articles, and video scripts—longer-form pieces that focus on connection and value.
Marketing Copy, on the other hand, is designed to grab attention and inspire immediate action. It’s the ad copy, email campaigns, and landing pages that make people click, sign up, or buy.
Together, they create a seamless journey: content marketing builds the relationship, and marketing copy closes the deal.
Luckily for you, I can do both!
Blog posts | Thought leadership articles |
SEO articles | Social media posts |
Newsletters | LinkedIn articles |
Mission statements | Presentation decks |
Case studies | Webinars |
Video & livestream scripts | Interviews |
Ad copy | Landing pages |
Website copy | Emails |
Slogans | Taglines |
Social media ads | Product descriptions |
Podcast sponsor scripts | Marketing video scripts |
Brochures | Sales pages |
B2B | B2C |
Pop culture | Entertainment |
Lifestyle | Retail |
Education | Mental health & wellness |
Health | Fitness |
Industrial | Technology |
Family & parenting | Event production |
Insurance | Real estate |
Email campaign strategy & execution: Developed and executed comprehensive email drip campaigns, from strategy to final delivery
Brand voice development: Defined and implemented a cohesive brand voice and tone, ensuring it aligns with brand goals
Website copy overhaul: Rewrote all website content to enhance messaging, improve SEO, and align with brand identity
End-to-end online event copy: Created all copy for an online event, including the name, marketing strategy (ads, email, blogs, social media) and event scripts and downloadables
Blog strategy creation: Designed and executed a blog strategy, including content planning, writing, and optimization
Copy team management: Sourced and managed a team of copywriters, assigning projects and ensuring quality